Sofia Richie Grainge Would Like to Be Excluded from the "Quiet Luxury" Narrative

It turns out that Sofia Richie Grainge, stealth wealth queen, didn't choose the quiet luxury game, the quiet luxury game chose her. As Who What Wear's latest cover star, Richie reveals that the aesthetic she's been carefully crafting over the past three years isn't the one she's famous for. "Quiet luxury, the term, it sounds


It turns out that Sofia Richie Grainge, stealth wealth queen, didn't choose the quiet luxury game, the quiet luxury game chose her. As Who What Wear's latest cover star, Richie reveals that the aesthetic she's been carefully crafting over the past three years isn't the one she's famous for. "Quiet luxury, the term, it sounds really nice, so I'm not knocking it,” Richie tells Who What Wear, before revealing that she and her stylist were actually channeling a different aesthetic altogether.

"When we met, our word was ‘timeless.’” Richie explains, adding, "I really tuned into myself and asked, What am I wearing when I feel my most powerful self?" The answer? "More sophisticated, timeless attire."

JONNY MARLOW for Who What Wear

It's not hard to see how fashion fans' collective consciousness got its wires crossed. Timelessness, after all, very much plays into quiet luxury. Both ideas center on using unassuming but elevated pieces to create a capsule wardrobe that would feel sumptuous in any era. In that way, Richie and her stylist, Liat Baruch, successfully completed their fashion mission.

If Richie's lavish wedding hadn't transfixed netizens the world over, she might never have been stuck with the quiet luxury superlative. Interestingly, Anna Wintour played a role; the Vogue editor scrapped plans for a smaller write-up after seeing plans for Richie Grainge's wedding looks, and larger coverage was planned. Combine that decision with Richie's own off-the-cuff decision to launch a TikTok account during her wedding weekend, and you've got yourself a wedding of the century.

JONNY MARLOW for Who What Wear

The style star also shared additional details on her upcoming clothing collection, which we first learned of last week. "The aesthetic is very my vibe,” she says, revealing that "I made sure, trying on every single sample, that it embodies the aesthetic that I've been wearing."

Cue the collective sigh of relief coming from Richie's 3.1 million TikTok followers, who are sure to scoop up every piece the second it launches.

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