Joe & The Juice to open on Park Avenue

Joe & The Juice has added 430 Park Ave. to its Manhattan collection. The Copenhagen, Denmark-based urban lifestyle juice caf has 180 outlets around the world and four in Manhattan, including on Lexington Avenue and at the World Trade Center.

Joe & The Juice has added 430 Park Ave. to its Manhattan collection.

The Copenhagen, Denmark-based “urban lifestyle juice café” has 180 outlets around the world and four in Manhattan, including on Lexington Avenue and at the World Trade Center.

The new outlet should open in late summer at 430 Park at East 56th Street. The 10-year, 1,620-square-foot lease was negotiated by CBRE’s Amira Yunis and Anthony Stanford for the tenant and by RKF’s Beth Rosen and Benjamin Zack for the landlord.

Yunis commented, “We are very excited about our continued partnership with Joe & The Juice. We look forward to introducing even more people to this fantastic concept.”

The company bills itself as a “go-to place for health-conscious people who like their fresh-pressed juice served with a side of edgy” — including hunky male staffers who are “cast” in their roles.

No one involved would discuss rents. Midtown sources said the “ask” was $350 a square foot.

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