Optimum Retailing Introduces RFID-driven Planogram Compliance Solution

Planograms are getting a makeover thanks to RFID technology. Optimum Retailing has launched an RFID solution that allows retailers to seamlessly monitor their in-store product displays and maintain compliance with approved planograms, the company said in a statement.

Planograms are getting a makeover thanks to RFID technology. Optimum Retailing has launched an RFID solution that allows retailers to “seamlessly monitor their in-store product displays and maintain compliance with approved planograms,” the company said in a statement.

The technology ensures “better in-store execution of planograms through advanced, cost-effective technology,” the company said.

Sam Vise, chief executive officer and cofounder of Optimum Retailing, described the solution as revolutionary and said by incorporating RFID technology into the company’s existing solutions, “we offer retailers a seamless way to physically monitor what is on their shelves in real-time. This passive monitoring of products in-store ensures they are always in line with the latest planogram, thereby enhancing the overall store experience.”

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Optimum Retailing said the integration with RFID and AI technologies levels up the shopping experience and improves operational efficiencies. The company’s solution is designed to provide retailers and brands with “unique store insights, offering feedback on display items, shopping cart contents, and conversion times.”

The company said the simplicity and cost-effectiveness of RFID technology “transforms traditional brick-and-mortar stores into dynamic environments where shopping behaviors and product movements are continuously monitored and analyzed, creating an engaging and responsive retail setting.”

Ranko Dimic, vice president of product development at Optimum Retailing, said RFID technology has been around forever, “however, not fully utilized in retail due to slow acceptance by retailers. We are most excited about the ability to leverage RFID technology as large brands like Sephora, Uniqlo, American Eagle and the Gap roll out RFID to all their stores.”

According to RFID Journal, “passive RFID” technology can be traced back to World War II and the use of radar and transponders to identify “friend or foe” aircraft. The first patents for RFID were issued in the early 1970s and had potential for both government and commercial applications. Over time, RFID technology has evolved and improved.

“RFID technology boasts a long history, primarily in inventory tracking and security,” Optimum Retailing said. “However, its path to widespread adoption has encountered significant hurdles, especially in persuading retailers and manufacturers to adopt it.”

The company said as RFID technology gains traction among retailers, it will leverage it “in new and innovative ways to ensure the consistent display of correct products. This strategy is vital for brick-and-mortar stores, where empty shelves or misplaced products can significantly hinder sales.”

Dimic said the company’s approach is to use RFID technology “for more than inventory and security.”

The company will showcase its solution at the National Retail Federation’s Big Show in New York which begins Sunday.

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